Sofía Vergara, a true icon of beauty and glamour, has recently stepped into the world of skincare and beauty with her brand-new line called Toty. This exciting venture marks a significant milestone for Vergara, who has always had a deep connection with the concept of beauty due to her upbringing in the sun-soaked regions of Barranquilla, Colombia, and Miami, Florida. In a recent exclusive interview with E!, she shared her personal journey and the inspiration behind Toty.
Growing up in tropical climates, Sofía Vergara understands the importance of sun protection like no other. She emphasized how her perspective on skincare evolved beyond merely achieving a tan, as she became increasingly aware of the detrimental effects of sun exposure on the skin. “Once I learned the sun not only causes cancer but also aging, I made suncare my first priority!” she explained.
With this newfound commitment to sun protection, Sofía Vergara embarked on a mission to create a skincare line that prioritized suncare and skin health. This mission gave birth to Toty, her latest beauty brand, developed in collaboration with Cantabria Labs, a renowned Spanish manufacturer of dermatological skincare products. Toty distinguishes itself as a vegan and cruelty-free line, with a strong focus on cosmeceutical innovation and advanced suncare protection.
One of the standout features of Toty products is their incorporation of the proprietary PLE FernBoost technology, scientifically proven to shield the skin from sun damage and photoaging. This technology underscores the brand’s commitment to effective sun protection, making it an ideal choice for those who wish to enjoy the sun without compromising their skin’s health and youthful appearance.
Toty offers a comprehensive range of products that cater to different skincare needs and preferences. This includes an array of sunscreens designed to protect your skin from harmful UV rays, as well as skincare essentials to nourish and maintain a radiant complexion. Additionally, Toty offers makeup and wellness products to help you achieve an all-encompassing beauty routine.
Sofía Vergara’s passion for her brand extends beyond its products. She takes pride in Toty’s inclusive and empowering approach, especially during Hispanic Heritage Month. The brand is led by an executive team composed entirely of Latina women, a reflection of its deep commitment to celebrating and amplifying Latina culture. Sofía explains, “An executive team of Latina women is a vital part of the brand’s DNA and authentic to us in our mission of amplifying Latina culture through Toty’s suncare first approach.”
As Hispanic Heritage Month unfolds, there is no better time to shine a spotlight on and show support for Latinx-owned brands like Toty. Sofía Vergara’s dedication to creating a brand that resonates with her culture and values is evident in every aspect of Toty. It’s not just about skincare; it’s about embracing your beauty and heritage, inside and out.
So, if you’re ready to enhance your beauty regimen and prioritize sun protection while celebrating Hispanic Heritage Month, Toty by Sofía Vergara has you covered. Explore her top product recommendations and embark on a journey to embrace your belleza like never before. Toty is now available for purchase online, making it easier than ever to experience the transformative power of this exciting new beauty brand.
